There is a popular joke regarding plastic surgery. One of the clinics is said to advertise itself by cautioning men to be careful while picking up ladies in front of their building, since "you might run into your grandma."
Would you like to alter the reality? No problem.
Would you like to lose 20 pounds in 5 minutes? No problem.
Would you like to look 10 years younger? No problem.
The video below gives us some insight on how people can tinker with perception by using Photoshop. The virtual reality is a world of make believe, people are inclined to experiment and construct their virtual personas. There's no harm in "making yourself appear better" as long as you don't deceive anyone by doing so.
People need to sell themselves and companies need to sell products and services. You can do all these things on Facebook for example. While constructing your online profile, you are forced to define your characteristics.
Since all's fair in love and war (in this context business is war), people will stop at nothing to bend the reality just a little bit. Photoshop disasters is a good collection of such endevours not working out the way they should have.
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