11 December, 2009

Media & economy: Virtual sex, real money

DISCLAIMER: The video below is "office safe."

At first it may seem a little pretentious and arrogant to talk about sex in relation to new media and economy. While learning to design iPhone applications I came across a book titled "Building PhotoKast: Creating an iPhone app in one month."

There is a chapter in that book about "Designing the 7 deadly sins." The concept is fairly simple: if you want your product/idea to be successful, you have to focus on one or more of the seven deadly sins (lust, gluttony, greed, sloth, wrath, envy, pride). As the video below clearly illustrates, "virtual sex" is a very popular commodity.

Just look at the facts:

1) 12% of all websites are pornographic
2) 25% of search engine requests are pornographic
3) 35% of all internet downloads are pornographic in nature
4) "Sex" is the most searched word on the internet
5) US revenue from internet porn in 2006: $ 2,84 billion
6) ... more information available in the video


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