11 December, 2009

Design: Think differently

Design is innovation. When we design something (be it a website or a trash can), we want it to stand out. Ofcourse, practical criteria have to be met as well.

Oliver Grau states in his book (Virtual art. From Illusion to Immersion) that "media artists represent a new type of artist, who not only sounds out the aesthetic potential of advanced methods of creating images and formulates new options of perception and artistic positions in this media revolution, but also specifically researches innovative forms of interaction and interface design, thus contributing to the development of the medium in key areas, both as artists and as scientists." (Grau, 2003)

Grau is correct about media artists, but he neglects to mention the "client factor." Even if the designer comes up with brilliant solutions, there is no guarantee that these solutions will be implemented. He who pays the piper, calls the tune.

The videoclip below is added to illustrate the effects of innovation and design on everyday items.

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